When creating a custom product model in GelatoConnect, one of the most important steps is deciding which attributes define the structure and uniqueness of your product variants. This is what enables you to control configuration, pricing, production logic, and SKU generation.
Below is a step-by-step guide to help you choose the right attributes when setting up your model.
1. Start with the Production Process
Ask yourself:
Is this product manufactured (e.g., printed) or picked and packed as-is?
Printed products (e.g. posters, apparel, business cards) usually need attributes that affect production, such as size, material, color, or orientation.
Pick & Pack products (e.g. pre-produced items like mugs or gadgets) may need fewer attributes as they often don’t have as intricate production workflows.
2. Identify the Product’s Key Characteristics
Think through the physical or visual properties of the product:
Does it come in different sizes?
Are there material choices?
Is color relevant for the customer or production?
Are there optional features (e.g. coating, lamination, finishing)?
Protection type
Protection type is an attribute used in Gelato’s production models to specify the protective finishing or coating applied during manufacturing. It affects durability, appearance, and resistance to wear or environmental factors, and can influence SKU generation, pricing, and workflow steps.
Common values (some examples)
None – no additional protection applied
Glossy – shiny lamination or coating
Matte – non-reflective, smooth lamination or coating
Tip: Think like your customer and your production team. Attributes must reflect real-world choices and operational needs.
3. Choose Attributes That Define Uniqueness
For each characteristic, ask:
Does this attribute help uniquely identify a product variant?
If yes, it likely belongs in your model. For example:
Product | Likely Attributes |
T-Shirt | Brand, Style Code, Size, Color |
Poster | Size, Paper Type, Finish |
Calendar | Size, Paper Type, Finish, Binding Type |
Only include attributes that are essential to generate a distinct SKU. If an attribute doesn’t change how the product is made or how it's sold, it may be better handled as metadata or excluded.
Need Help?
If you're unsure, reach out to Gelato Support or your Account Manager.
If you're adding a completely new product, Gelato can help by converting it into a pre-built template, saving you time and reducing setup errors.