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[Order Intake - GCW] What is Gelato HQ? An Introduction for Brands and PSPs

Written by Kyle Sawyer

Gelato Headquarters (Gelato HQ) is your single command center for managing orders across your entire print network - no more system-hopping, no more guesswork.

What Gelato HQ Actually Does for You

Think of HQ as mission control for your print operations. Instead of scattered information across multiple systems, you get:

🎯 One Dashboard, All Your Orders
See every order from every printer in one place. Customer asking about their canvas order? Find it in seconds.

📊 Real Performance Data
Which printer consistently hits deadlines? Which one's struggling with rush orders? HQ shows you the data so you can make smarter routing decisions.

⚡ Instant Order Actions
Spot an address typo? Fix it before production starts. Need to reorder urgently? Simply click the reorder button.

🔍 Full Order Transparency
Track orders from "just submitted" to "delivered to customer" - with timestamps, carrier details, and tracking links all in one place.

Key Benefits That Actually Matter

For Brands:

  • Reduce customer service chaos - Answer "where's my order?" instantly instead of playing detective across multiple systems

  • Make data-driven decisions - Route future orders to your most reliable printers based on actual performance metrics

  • Catch problems early - Spot delayed orders before your customers do

  • Streamline operations - Manage reorders, address changes, and tracking from one interface

For PSPs:

  • Showcase your excellence - Performance metrics highlight when you're hitting SLAs and exceeding expectations

  • Faster issue resolution - Clear communication channels with brands reduce back-and-forth emails

  • Professional image - Give your brand customers a polished, unified experience

  • Reduced support burden - Fewer calls and emails when brands can see everything themselves

Your HQ Control Center

Orders Dashboard - Your mission control. Filter by printer, date, or status to find exactly what you need.

Dispatch Overview - The scoreboard. See which printers are crushing their deadlines and which need attention.

Order Requests & Postbacks - Under the hood. Technical details for troubleshooting when things don't go as planned.


Ready to get started? Find out how here.

Need a demo? Watch the video tour below or contact our team to see HQ in action with your specific use case.

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