Skip to main content

Bigger Baskets, Bigger Profits - Mother’s Day campaign

To help you maximize sales during the Mother’s Day peak, we’re introducing Bigger Baskets, Bigger Profits - a limited-time campaign designed to help you increase order value and make the most of Gelato’s new bundling feature.

This campaign focuses on encouraging shoppers to buy more items in a single order, helping you unlock higher revenue per sale with minimal effort. During the campaign period, shoppers in selected markets will be encouraged to purchase 2 or more items per order, helping you unlock higher-value baskets with no extra setup required on your side. If eligible a 10% off product value discount (excl. shipping and tax) on 2+ items over €30 will be granted.


Key Dates

April 15 – May 3

The campaign is fully automated and runs for a limited time only. No promo codes are required.


Who can benefit?

The campaign runs in selected markets where Mother’s Day is celebrated.

  • If you’re not on a subscription plan, eligible merchants may receive:

    • 10% off for product value on orders with 2 or more items

    • A minimum basket value of €30 (or equivalent)

    • The discount is applied automatically at checkout

  • If you’re a Gelato+ / Platinum customer, you won’t be offered a discount, but you’ll still benefit from:

    • Increased visibility of the new bundling feature

    • Mother’s Day product inspiration for your customers

  • Support to grow basket size while protecting your margins


Eligible countries and products

  1. Eligible Regions: This promo is available to customers sending orders to the following countries: Australia, Canada, Denmark, France, Germany, Italy, Norway, Spain, Sweden, the United Kingdom, and the United States.

  2. Eligible for all products


What do you need to do?

To maximize results, we recommend:

  • Featuring Mother’s Day bestsellers together in your store

  • Promoting gift bundles across your own channels - read how to set this up here

  • Highlighting multi-item value in product descriptions or store banners

  • Get familiar with the new product bundling feature (related help centre article)


Did this answer your question?