Store Link: E-Commerce

Your brand. Their store. Orders straight to your production floor.

Store Link is the white-label print-on-demand platform that gives your merchants AI-powered listing tools, automated mockups, and one-click connections to Shopify, Etsy, WooCommerce, Amazon, and TikTok Shop, all under your brand. Orders flow directly into your GelatoConnect production. Imperial Custom Apparel went from 17 listing staff to three, publishing 300 products per day.

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Who it's for

Built for print service providers serving B2C merchants

Store Link Ecommerce is the white-label print-on-demand platform for PSPs whose merchants are selling to consumers and want a branded alternative to Printful or Printify.

 

PSPs serving creator merchants

Print businesses with creators selling on Shopify, Etsy, and Amazon

Stop losing merchants to Printful and Printify. Offer them a branded print-on-demand platform with the same automation, connected directly to your production floor. Your brand on the merchant side, no Gelato references anywhere in the UI, URLs, or emails.

 

Full white-label, zero Gelato visibility to merchants

 

AI-powered product listing across all major marketplaces

 

Imperial: 17 staff to 3, publishing 300 products per day

 

Apparel print-on-demand fulfillers

PSPs running high-volume B2C apparel fulfilment

Connect every merchant store to one production operation. Bulk product imports, automated mockups, multi-marketplace order intake. WeMust went from zero to 20,000 print-on-demand orders per month in 30 days.

 

Bulk connection for 1,000+ products per merchant

 

Universal intake: Shopify, Etsy, WooCommerce, Amazon, TikTok

 

5-minute merchant self-onboarding

 

Print networks & franchise operators

PSPs running multi-merchant networks under one brand

Centralised dashboard for every store, every merchant, every order. Catalog filtering controls what each merchant can see and order. PSP-managed or merchant self-service modes, both fully white-labelled.

 

Centralised order and merchant dashboard

 

Catalog filtering and pricing per merchant

 

Tenant configuration: launch a new PSP without code

The Opportunity

Your merchants are already selling online. 

Your merchants sell on Shopify, Etsy, Amazon, and TikTok Shop. Right now, many of them are using third-party platforms to fulfil those orders — sending volume and margin to someone else’s production floor.

Building your own e-commerce platform costs hundreds of thousands. Store Link: E-Commerce gives you a production-connected, fully branded alternative at a fraction of the cost.

Their stores. Your production floor. One connection.

Store Link: E-Commerce — See how it works

The challenge

Who fulfils your customers orders?

Most PSPs watch e-commerce volume flow to third-party fulfilment platforms. Store Link: E-Commerce changes that.

 

Without Store Link: E-Commerce

 

Merchants using third-party fulfilment platforms

 

Print volume and margin leaving your production floor

 

Hours spent manually listing each product variant

 

Orders downloaded and re-entered into production

 

No visibility into merchant sales or inventory

 

Building your own platform costs hundreds of thousands

 

With Store Link: E-Commerce

 

Merchant stores connected directly to your production

 

Every e-commerce order flows to your production floor

 

AI lists 1,000+ products in minutes, not days

 

Orders arrive production-ready — zero re-entry

 

White-label branding — your platform, your brand

 

Full visibility across all merchant stores and channels

For switchers

Outgrowing your current store platform?

Most merchants don’t switch because their current platform is broken. They switch because the fees keep stacking, “print-on-demand” is really just a plugin, and every new channel means another round of manual product setup. Store Link is built for the moment you’ve outgrown that.

01

No stacked fees on every order

Keep what you sell. No per-transaction platform cut, no cross-border surcharge, no currency-conversion fee layered on top. Your margin stays yours — whether you sell to the next town or the next continent.

02

Print-on-demand, built in — not bolted on

Your production isn’t a third-party plugin hoping to stay in sync. Orders, products, and customers flow natively between your store and our global network of 130+ local partners in 32 countries. One system, one source of truth.

03

Your renewal price is the price you signed up for

No surprise doubling when your plan auto-renews. No “upgrade to unlock what you already had.” Predictable pricing so you can forecast growth instead of bracing for it.

04

List 300 products a day, not 300 a month

Connect Shopify, Etsy, WooCommerce, Amazon, TikTok Shop, Wix, Squarespace, and BigCommerce in a click. Map hundreds of products via bulk CSV, publish to every channel at once, and let AI-powered mockups do the manual work. One merchant went from 1–2 hours per listing with 17 people to 300/day with 3.

If your current setup costs more every year but ships fewer orders per person, you’re not scaling — you’re subsidizing the platform.

Talk to us about switching →

How it works

Connect. List. Produce.

From store connection to production-ready orders — three steps, fully automated.

01

Connect

Merchants connect their stores

Your merchants connect their Shopify, Etsy, WooCommerce, Amazon, or TikTok Shop through a branded onboarding experience. Your name, your logo, zero GelatoConnect branding visible.

02

List

AI-powered product listing

AI generates professional mockups, titles, and descriptions automatically. Bulk connection handles 1,000+ products at once. What took 1–2 hours per listing now takes 5–10 minutes.

03

Produce

Orders flow into production

When a customer buys from your merchant’s store, the order flows directly into your GelatoConnect production workflow. No re-entry, no downloading designs, no separate systems.

Show, don't tell. See what Store Link: E-Commerce delivers.

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Proven results

What you achieve with Store Link: E-Commerce

Store Link: E-Commerce drives measurable outcomes for print businesses connecting to the creator economy.

 
 

Growth

25–100%

growth without extra hiring

Turn every connected merchant store into revenue. Your production floor, your brand, your margin.

New merchant onboarding in minutes

25–100% growth without extra hiring

Every connected store becomes a revenue stream

 
 

Efficiency

10–25%

lower operational costs

Eliminate manual order handling with native GelatoConnect integration. AI does the listing work.

AI-powered mockups and listing generation

Zero manual order re-entry

10–25% lower operational costs

 
 

Control

100%

brand & production control

Full visibility over every merchant, every store, every order. Your platform, your rules.

White-labelled merchant experience

Per-merchant catalog and pricing control

Real-time order tracking across all channels

THE PLATFORM

How Store Link: E-Commerce connects your sales channels

Four capabilities that turn disconnected merchant stores into a connected production pipeline.

01

Connect any store in minutes

Merchants authorize their existing stores through one-click connection. Shopify, Etsy, WooCommerce, Amazon, and TikTok Shop connect instantly. B2B platforms like Infigo and Pressero connect through API credentials.

Connect any store in minutes
Map products once, sell everywhere
02

Map products once, sell everywhere

Products map to your production catalog three ways: sync existing listings, add from your catalog, or bulk upload CSV files to map hundreds of products in minutes. You control catalog access per merchant.

03

Orders flow automatically into production

When orders are placed on connected stores, they arrive immediately in GelatoConnect with complete specifications. The system validates addresses, checks inventory, and routes to production automatically.

Orders flow automatically into production
Give merchants self-service control
04

Give merchants self-service control

Your white-labelled portal shows merchants their stores, products, and order history. They connect stores, publish listings, track orders, and access analytics independently — while you keep full production control.

CUSTOMERS

Hear from those already achieving great things with GelatoConnect:

At our recent GelatoConnect Summit we sat down with some of our customers. See what they had to say:

 

Sam Mousavi, CEO, DPI Direct

“Being a part of Gelato’s network gives us access to machine-agnostic software, shipping and supplier relationships.”

Simon Smogur, CEO, ESP Colour

“We’ve grown 20% this year without adding a single person to our team.”

Rick Bellamy, Managing Partner, Inflection

"I'm amazed at the speed Gelato can listen to customers and then build solutions."

Paul Hudson, CEO, Hudson Printing

“It’s the only platform I’ve found that is machine and product agnostic, seamlessly connecting the key aspects of our facility.”

Pierre-Yves Ménard, CEO, Icônes

"The team at Gelato are always happy to accept challenges and react extremely positively to them"

Michael Ramos-Gonzalez, Director, Innova Art

"The Gelato Summit has proven that technology will define the future"

Cheryl Kahanec, CEO, Quantum Group

“Gelato is providing software capabilities designed to facilitate industry changes and enhance collaboration. Together, we achieve more.”

Lars Christoffersen & Jørn Våraker, CEO, Owner & CEO, HG Media

“The fewer systems we depend on, the better. Our long-term goal is to use GelatoConnect on everything.”

Bruce Waterman, Founder, PrintReadyNetwork

"Let the experts at Gelato deal with workflow, logistics and procurement."

Charlie Saunders, CEO, TidyMerch

“GelatoConnect does the work and I just focus on growth.”

Bin Lin, CEO, JVNZ

"The one key thing to hold everything together is the software."

GelatoConnect Events

The industry is gathering. Here’s where.

Five programmes. One year. Every conversation that matters in print — from our flagship Summit and Awards to the City Tour, trade shows, and webinars.

Join 200+ production leaders already shaping what comes next.

GelatoConnect Webinars

GelatoConnect Webinars

Real workflows. No fluff.

Every week, our team walks through the workflows, features, and strategies that help print operations run leaner — from AI-powered procurement to automated order intake.

Watch on demand or register for the next live session.

Frequently asked questions

White-label print-on-demand platform, answered

What is a white-label print-on-demand platform?+

A white-label print-on-demand platform lets a print service provider offer their merchants the tools to sell print-on-demand products under the PSP's brand, with orders fulfilled by the PSP. Store Link Ecommerce is the white-label POD platform inside GelatoConnect: AI-powered listing tools, automated mockups, multi-marketplace connections, all branded for the PSP, with zero Gelato visibility to merchants.

Which marketplaces and storefronts are supported?+

Shopify, Etsy, WooCommerce, Amazon, and TikTok Shop are supported as native connections. Merchants connect their existing stores in minutes. Universal order intake also covers API and FTP, so custom integrations are possible for larger merchants.

How is this different from Printful or Printify?+

Printful and Printify are centralised marketplaces where the merchant sees the platform brand, and the platform owns the production. Store Link Ecommerce is white-label software for print service providers: the merchant sees the PSP's brand, and the PSP keeps the production, the customer relationship, and the margin. Printful is for sellers who do not produce. Store Link Ecommerce is for producers who want to sell.

Will my merchants see any Gelato branding?+

No. Full white-label means PSP logo, PSP domain, no Gelato references in the UI, URLs, or transactional emails. Separate Google Tag Manager containers prevent any analytics leakage. Merchants experience the platform as the PSP's own product.

How does AI-powered product listing work?+

When a merchant adds a new product, the AI generates titles, descriptions, and automated mockups, and bulk-publishes across connected marketplaces. Imperial Custom Apparel reduced listing time by 95%, going from 1-2 hours per listing to 5-10 minutes, and now publishes 300 products per day with three people instead of 17.

Can I control what each merchant can sell and at what price?+

Yes. Catalog filtering controls which products each merchant sees. Pricing is set per merchant or per merchant tier. Two operating modes are supported: PSP-managed (you handle merchant accounts directly) and merchant self-service (merchants onboard themselves through your branded portal).

What is the price and contract term?+

EUR 2,000 per month, shared contract with Store Link Web-to-Print. A 3-month satisfaction guarantee is offered. Custom pricing is available for larger PSPs running enterprise merchant networks. There are 12 customers signed across both Store Link products with EUR 262K in committed annual recurring revenue.

Comparing alternatives

Compared to other print-on-demand platforms

Most POD platforms are centralised marketplaces — your merchants see their brand, you do the production. Here's how Store Link Ecommerce compares.

See all GelatoConnect comparisons

Ready to become the e-commerce engine behind your merchants' businesses?

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