Branded portals for every client. Orders straight into production.
Store Link is B2B web-to-print storefront software built into GelatoConnect. Launch branded ordering portals per corporate client in hours, with personalisable InDesign, PSD and PDF templates, approval workflows, contracted pricing, and orders that flow straight into production. No third-party portal, no manual data entry, no months-long client launch projects.

Who it's for
Built for print service providers running corporate accounts
Store Link Web-to-Print is B2B web-to-print storefront software for the businesses serving corporate clients with repeat collateral orders. Branded portals, controlled ordering, full production integration.
Trade & commercial printers
Print businesses replacing third-party B2B portals
Stop paying for a separate legacy portal disconnected from production. Run every corporate client on a native B2B web-to-print storefront inside GelatoConnect, with products, pricing, and fulfilment from one source of truth.
Hours to launch a new client portal, not months
Native production connection, no manual order handling
One platform for all corporate clients
Corporate account managers
Print businesses serving large enterprises and franchise networks
Give every account a branded ordering portal with department-level controls, contracted pricing, PO numbers, and approval workflows. Self-serve setup means no IT project per client.
Contracted pricing and product catalogues per client
Approval workflows with department spending thresholds
PO number and business unit capture on every order
Marketing services & MSP printers
Print businesses selling personalisable collateral
Business cards, brochures, POS displays, signage, branded merch — all configured as personalisable templates with locked and unlocked fields. Clients personalise in browser, output is print-ready.
Upload InDesign, PSD, or PDF as personalisable templates
Locked and unlocked fields control what clients can edit
Browser-based design editor, no plug-ins
The Opportunity
Your corporate clients' current portal wasn't built for self-ordering.
Every print business serving corporate accounts needs a way for those clients to self-serve. Today, that means buying a separate B2B portal from a third-party vendor — a disconnected system with no connection to your production.
Months to launch each new client. Manual product and pricing setup. Revenue leaving your ecosystem. Store Link: Web-to-Print replaces all of that with a native B2B ordering portal built directly into GelatoConnect.
One platform. Not two systems stitched together.
Store Link: Web-to-Print — See how it works
The challenge
Your corporate clients need self-service.
Most PSPs cobble together third-party portals that sit outside their production workflow. Store Link: Web-to-Print changes that.
Without Store Link: Web-to-Print
Third-party B2B portals disconnected from production
Months to launch each new corporate client
Manual product setup and pricing configuration
Orders re-keyed from portal into production system
Revenue leaving your ecosystem to portal vendors
No real-time inventory or status visibility for clients
With Store Link: Web-to-Print
Native B2B portals built into GelatoConnect
Launch a new client portal in hours, not months
Products and pricing sync from your catalog automatically
Orders flow straight into production — zero re-entry
Your brand, your platform, your revenue
Real-time order tracking and status for every client
Tired of paying for every small change?
Most web-to-print platforms were built a decade ago and it shows — tickets that sit for weeks, invoices for the smallest storefront edits, “unlimited” sites that aren’t, and a roadmap that never quite reaches what you actually sell. Store Link is the alternative for teams who’d rather ship than wait.
The last time you asked your platform for a small change — how long did it take, and how much did it cost?
Store Link customers answer that in minutes, at zero extra cost.
Stop paying to edit your own store
Add a product, update pricing, swap a banner, tweak a customer portal — do it yourself, in minutes. No invoices for “minor changes.” No quote for a one-line copy edit. You shouldn’t need your vendor’s permission to run your own storefront.
Get answers in hours, not months
Real support from humans who know print — not a queue where your “urgent” ticket waits weeks for a first reply and months for a resolution. When your storefront breaks on a Monday, you don’t have time for a vendor that won’t schedule you until next quarter.
Unlimited storefronts actually means unlimited
Spin up a new B2B portal, white-label site, or customer-specific shop without an upgrade fee or a seat charge per storefront. Your growth shouldn’t be capped by your contract.
Built for real catalogs — including promo
Bulk import, bulk edit, bulk delete. Products that range from apparel and signage to packaging and promotional goods — all in one catalog, not split across systems that weren’t designed to talk to each other.
If your web-to-print platform charges you every time you want to change something, you don’t own your storefront — you rent it.
Talk to us about switching →How it works
Build. Publish. Produce.
From portal setup to production-ready orders — three steps, fully connected.
Build
Design your client’s portal
Use the drag-and-drop Page Builder to create a branded storefront. Upload their logo, configure banners, set messaging. No developer needed — responsive for all devices.
Publish
Add products with locked templates
Import products and pricing from your GelatoConnect catalog. Upload InDesign, PSD, or PDF designs as orderable templates with locked brand elements and editable personalization fields.
Produce
Orders flow into production
When a client places an order, it arrives in GelatoConnect with all metadata, artwork, and specifications ready. From client order to production-ready job in seconds.
Join 200+ production operations already growing with GelatoConnect.
Proven results
Measurable impact across three dimensions
Store Link: Web-to-Print drives growth, efficiency, and control for print businesses serving corporate accounts.
Growth
25–100%
growth without extra hiring
Launch a branded portal for every corporate client. Scale your B2B business without adding headcount.
New client portals live in hours
25–100% growth without extra hiring
Every client becomes a self-service revenue stream
Efficiency
10–25%
lower operational costs
Orders flow from portal to production automatically. No re-entry, no disconnected systems.
Zero manual order re-entry
Products and pricing sync automatically
10–25% lower operational costs
Control
100%
brand compliance
Lock brand elements while enabling personalization. Control what every client sees, orders, and pays.
Locked templates ensure brand compliance
Department-level access and pricing control
Real-time order tracking for every client
THE CLIENT EXPERIENCE
What your corporate clients see
A fully branded storefront, completely white-labelled. No GelatoConnect branding visible anywhere.
Branded storefront homepage
A professional ordering portal with custom banners, the client's logo, and their own support contact. Your service, under their brand.

Controlled product catalog
Products organized by category with contracted pricing specific to each client. Clients only see and order products you've approved — no browsing outside their scope.
Personalization with brand guardrails
End-users edit the fields you define while brand elements stay locked. Live preview updates in real time. Every order is 100% brand-compliant, every time.

Enterprise checkout
PO number fields, department and business unit selection, and approval workflow routing. Every piece of information travels with the order into GelatoConnect.
CUSTOMERS
Hear from those already achieving great things with GelatoConnect:
At our recent GelatoConnect Summit we sat down with some of our customers. See what they had to say:
Sam Mousavi, CEO, DPI Direct
“Being a part of Gelato’s network gives us access to machine-agnostic software, shipping and supplier relationships.”
Simon Smogur, CEO, ESP Colour
“We’ve grown 20% this year without adding a single person to our team.”
Rick Bellamy, Managing Partner, Inflection
Paul Hudson, CEO, Hudson Printing
“It’s the only platform I’ve found that is machine and product agnostic, seamlessly connecting the key aspects of our facility.”
Pierre-Yves Ménard, CEO, Icônes
Michael Ramos-Gonzalez, Director, Innova Art
Cheryl Kahanec, CEO, Quantum Group
“Gelato is providing software capabilities designed to facilitate industry changes and enhance collaboration. Together, we achieve more.”
Lars Christoffersen & Jørn Våraker, CEO, Owner & CEO, HG Media
“The fewer systems we depend on, the better. Our long-term goal is to use GelatoConnect on everything.”
Bruce Waterman, Founder, PrintReadyNetwork
Charlie Saunders, CEO, TidyMerch
“GelatoConnect does the work and I just focus on growth.”
Bin Lin, CEO, JVNZ
GelatoConnect Events
The industry is gathering. Here’s where.
Five programmes. One year. Every conversation that matters in print — from our flagship Summit and Awards to the City Tour, trade shows, and webinars.
Join 200+ production leaders already shaping what comes next.

GelatoConnect Webinars
Real workflows. No fluff.
Every week, our team walks through the workflows, features, and strategies that help print operations run leaner — from AI-powered procurement to automated order intake.
Watch on demand or register for the next live session.
Real operations.
Measurable results.
How Oschatz Visuelle Medien GmbH increased production capacity by 25%
How TidyMerch achieved 100% growth in one year with GelatoConnect
How ESP Colour achieved 20% growth with GelatoConnect
ESP Colour achieved a 20% growth by leveraging GelatoConnect’s global network. By streamlining production and fulfillment processes, they could focus more on scaling their business and delivering exceptional solutions to customers worldwide.
How Exakta cut packaging time by 50% with GelatoConnect
How Bennett Graphics boosted productivity and reduced waste
See how Bennett Graphics have transformed the way they approach growth, logistics, and customer satisfaction through a partnership with GelatoConnect.
DPI Direct grows exponentially with GelatoConnect
DPI Direct, a leader in print and packaging solutions, partnered with Gelato to enhance their production workflow. By integrating with Gelato’s platform, they reduced turnaround times, increased efficiency, and expanded their global reach—all while maintaining the high-quality standards their clients expect.
Frequently asked questions
B2B web-to-print storefront software, answered
What is B2B web-to-print storefront software?+
B2B web-to-print storefront software is the platform that lets corporate clients log in to a branded portal, personalise templates for items like business cards or brochures, and place orders that flow into print production. Store Link Web-to-Print is the native B2B web-to-print storefront software built into GelatoConnect, replacing legacy third-party portals with a production-connected experience.
How long does it take to launch a new client portal?+
Hours, not months. Self-serve setup through the PSP admin portal: configure branding and domain, import products and pricing from your GelatoConnect catalogue, upload designs as personalisable templates, invite the client admin, and publish. There is no custom development or vendor ticket queue.
Which design file formats can I upload as personalisable templates?+
InDesign (INDD), PSD, and PDF are supported. Mark fields as locked or unlocked to control exactly what corporate users can personalise — typically name, title, phone number, department on a business card, or imagery on a brochure. Output is print-ready.
How does pricing per client work?+
Contracted pricing is set per client storefront. Each corporate client sees their negotiated prices, their assigned product catalogue, and their branding. A single PSP can run dozens of client portals, each with different pricing and product permissions.
Does Store Link Web-to-Print integrate with our existing GelatoConnect production?+
Yes, natively. Products, pricing, and fulfilment all flow from your existing GelatoConnect account. Orders placed in any client portal land directly in GelatoConnect production, no manual data re-entry. This is the core difference from legacy third-party B2B portals.
What controls do corporate clients have over their teams?+
Customer admins invite team members, assign them to departments, and set spending thresholds. Approval workflows can be enabled for high-value orders. Every order captures a PO number and department, with full visibility from order to production.
How does this differ from Store Link Ecommerce?+
Store Link Web-to-Print is for B2B corporate clients ordering branded collateral through a controlled portal. Store Link Ecommerce is for B2C merchants selling through Shopify, Etsy, Amazon, or TikTok Shop. Different buyer, different use case. Both are part of the Store Link product suite within GelatoConnect.
Comparing alternatives
Compared to other B2B web-to-print platforms
Most print businesses pay third-party vendors for legacy B2B portals disconnected from production. Here's how Store Link Web-to-Print compares.
See all GelatoConnect comparisons