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In less than four weeks, WeMust went from cautious first order to 20,000 fulfilled POD shipments. By February, they’ll 4X their DTG output.
That kind of speed isn’t luck. It’s infrastructure.
WeMust has long been a leader in high-volume apparel decoration. With three facilities across Hamilton, Surrey, and Buffalo—and daily output of 30,000 sq ft of DTF transfers, 15,000 decorated garments, and 100+ embroidery heads—they’re the largest DTF producer in Canada and top 10 in North America.
But print-on-demand was new terrain.
“We’d always said ‘no minimums,’ but the reality was different,” says Amit Kumar, co-founder and CEO. “Our systems weren’t built for single-item orders. The process was manual, the margins weren’t there—and we didn’t have the visibility to scale it efficiently.”
That changed with GelatoConnect.
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A crash course in print-on-demand
When WeMust joined GelatoConnect, they weren’t just adding a platform. They were entering a new business model.
“We were nervous. We’re great at decorating apparel, but POD is a different game,” Amit says. “GelatoConnect was like a crash course. Step-by-step, it showed us how to make it work—and make it profitable.”
They started slow, with a single DTG printer. Two weeks later, they added a second. By week four, they’d fulfilled over 20,000 orders. Now, they’re adding a full digital line to 4X capacity by February.
“That’s the confidence GelatoConnect gave us,” Amit says. “We knew we could scale this, fast.”
One dashboard. Total visibility.
With a background in software engineering, Amit had already built WeMust’s internal systems. So when he says the GelatoConnect dashboard is a breakthrough, it means something.
“It’s not marketing fluff. I can see real-time capacity, errors, bottlenecks—across all three sites,” he says. “When you have that kind of clarity, you can actually solve problems.”
Whether it’s production, inventory, or packaging, the entire floor is visible from one window. And for a 45,000 sq ft facility with multiple processes running in parallel, that’s transformative.
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Before GelatoConnect, managing inventory meant spreadsheets and guesswork. Now, it’s automated.
“GelatoConnect links directly to our suppliers using our accounts, so we keep our terms and pricing,” says Amit. “The system handles min/max levels and places POs automatically. It saves time, reduces labor, and improves cost efficiency.”
The result? Fewer errors, fewer stockouts, and smoother operations without increasing headcount.
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A new business line in four weeks
WeMust didn’t just improve an existing process. They opened a new revenue stream.
“Print-on-demand is growing fast—billions in market size. With GelatoConnect, we now have a platform to capture that,” Amit says.
Before GelatoConnect, storefront integration was manual. Now, it's seamless.
“We used to process store orders manually. Now we connect stores directly, with minimal human touch. That’s critical when you’re dealing with thousands of one-off orders.”
In Amit’s words: “With the proper system, you can offer service that most vendors can’t. That’s a competitive edge.”
What’s next for WeMust?
Just one month after launching POD apparel, WeMust is producing 20,000+ orders and scaling fast.
“We plan to have a full digital line live by February. That’ll expand our production fourfold,” Amit says.
From hesitation to hyperscale in under 90 days.
That’s what happens when you combine print expertise with intelligent infrastructure.
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