Why print leaders are gathering in 7 cities this spring: the GelatoConnect City Tour explained
Something unexpected is happening in print. Across Europe, North America, and Australia, production operators and print business leaders are setting aside schedules for invitation-only gatherings. They're traveling to sit across from peers who've already transformed their operations—peers who are seeing 25% production capacity increases, 40% cuts in shipping costs, and waste reductions that hit $125,000 to $135,000 annually. This is the GelatoConnect City Tour, and it's not a conference. It's where print's transformation conversations are actually happening.
How the City Tour started
The GelatoConnect Summit launched in September 2024 in Fiskebäckskil, Sweden, bringing together the most forward-thinking print producers for benchmarking, product roadmap previews, and peer relationship building. Over eighteen months, the Summit held four times: Madrid in January 2025, Madrid again in September 2025, and most recently, Lisbon in February 2026. What emerged from Lisbon was clear: demand from print business leaders who couldn't attend the Summit wanted direct access to these conversations. They wanted to hear from the producers already in the network. They wanted real operational numbers, not theory. They wanted to understand whether GelatoConnect was the right move for their business.
The City Tour is the answer to that demand. It takes the Summit playbook—peer benchmarking, live operational data, decision-maker conversations—and brings it to seven cities across two continents this spring. Henrik Müller-Hansen, GelatoConnect CEO, will be present at every stop.
What happens at each stop
Each City Tour event runs a single day, structured around a working session for one decision-maker per company. The format includes a keynote address from Henrik on the GelatoConnect network and market opportunity, followed by customer sessions where print leaders share real operational results. There's a commercial conversation, dinner, and structured networking built into every agenda. These aren't panel discussions. They're working sessions where operators can ask questions directly of peers who've already made the leap.
Gelato covers two nights of hotel accommodation and all meals, removing logistics friction so participants can focus entirely on the conversation. The invitation-only structure keeps the room small, intentional, and designed for serious business dialogue.
Who is in the room
These events gather print CEOs, founders, and operations directors—business owners and C-suite operators who make decisions about production strategy and new partnerships. It's not a vendor conference. It's a working session with peers who've already navigated the questions your business is facing right now. The speakers at each stop are operators from the GelatoConnect network who've achieved measurable results and are willing to share them.
What producers are sharing
Bennett Graphics reduced waste from 41% to 10% on a major product line, capturing $125,000 to $135,000 in annual savings while increasing efficiency by 20 to 25%. That's not theoretical. That's what David Bennett will discuss at the tour stops. The Print Authority, represented by Connor Pera, operates 5 to 10 years ahead of printers their size and has achieved approximately 10% lower shipping costs by leveraging the network. Daniel Oschatz increased production capacity by 20 to 25% without adding new hires, while simultaneously reaching three new clients that previously sat outside his operational reach. Andreas Bach from SCS sees a path to doubling revenue and has already landed their first Asian customer for EU production. Ryan Acres from Print Clever runs a developer-friendly, API-first operation that serves complex global brands including Pokemon. These are real producers with real results, and they'll be in the room answering questions from peers.
Where and when
The City Tour spans seven cities across spring 2026. In North America, events are held in Chicago on April 14 and Atlanta on April 16, both hosted at Hyatt Centric properties. In Europe, Frankfurt hosts the network on April 28, while London follows on May 11. In Australia, Sydney and Melbourne host consecutive events on May 19 and May 21, respectively. Each location draws operators from its region, though the network itself is global.
For detailed agendas, speaker lineups, and registration information for each city, visit the regional landing pages: the US events (Chicago and Atlanta), Frankfurt, London, and Australia (Sydney and Melbourne).
Key takeaway
The City Tour is an invitation extended by print operators to print operators. It's grounded in real operational results and designed for decision-makers evaluating whether the GelatoConnect network makes sense for their business. If you're running a print operation and considering how to compete in a market that increasingly demands flexibility, speed, and cost efficiency, these conversations are worth your time. Your peers are already having them.
Learn more about the GelatoConnect Summit series and network philosophy. Explore the full Summit series.
