Why this benchmark matters
The print buyer's clock has changed. The median print shop responds to an inbound estimate request in 24 to 72 hours. The buyer on the other side is comparing that to a SaaS-style instant quote they received from a competitor on the same morning.
The shops closing that response-time gap are not making operational improvements. They are winning more bids, lifting margins, and compounding share. This report sets out the five outcomes that now define modern print quoting performance and benchmarks them against the customer data running through GelatoConnect Estimator in production.
What's inside
An independent, evidence-led report for print-shop CEOs and operations leaders.
- Chapter 1. The 24-hour window is closing — why instant quotes are no longer a differentiator.
- Chapter 2. What the industry means by ‘AI’ — and what it doesn’t.
- Chapter 3. The five-outcome benchmark: time-to-quote, win rate, quoting effort, margin discipline, throughput.
- Chapter 4. Three print shops, three outcomes: ESP Colour, Inkee, BSG.
- Chapter 5. Inside the engine: how AI actually prices a job.
- Chapter 6. The strategic question: suite or spear?
- Chapter 7. 10 questions for evaluating AI print quoting software.
- Chapter 8. The choice ahead — the next 24 months.
30-minute read. Free PDF download.
